Marcia Burdick is Senior Advisor to Schurz Communications. She has worked for Schurz since 1988. beginning as News Director at KYTV (Springfield, MO 1988-2000), President/GM at WAGT (Augusta, GA 2000-2002), adding VP-Television Group to her duties in 2001 and was named Senior Vice President of the Electronic Division (cable, TV, and radio) in 2002. She held that position until Schurz divested its radio and TV stations in 2016. In her current role, she works on the company and industry projects.
Burdick has worked continuously in the media since age 14, beginning with an after-school job in radio in her home-town of Rapid City, SD. She moved into television just out of high school, working full time as a weathercaster & reporter while carrying a full college course load.
She has won numerous awards for broadcast both as a reporter and news manager. They include 2 national Edward R. Murrow Awards, many regional Murrows, 4 regional Emmy awards, the national Iris Award, the national Silver Gavel Award, and several dozen state broadcast association awards. Most recently, in 2010, Burdick was awarded The South Dakota Broadcast Association’s “Tom Brokaw Award” for broadcast excellence. In 2012, The Radio Television Digital News Association (RTDNA) awarded Burdick their “First Amendment Leadership” Award. Burdick was named “Broadcaster of the Year” in 2013 by Broadcasting & Cable Magazine.
Burdick is active in the industry and the communities in which she’s lived. She is a past President of the TV Board of the National Association of Broadcasters (the industry’s leading trade association), the NBC Affiliates Association and the (then) Radio-Television News Directors Association. In each case, she was the first women to hold leadership positions. She currently serves on both the Investment Committee and PAC committees for NAB. Locally, Burdick has served on the Boards of Directors of the Augusta United Way (chairman), the Rapid City Convention Visitors Bureau (Chairman), the South Bend Rotary Club and the Studebaker Museum. While in Rapid City, she founded the “KOTA Care and Share Food Drive” which still operates today.
Burdick is frequently invited to present at journalism and leadership training sessions for organizations such as the Poynter Institute for Media Studies, the Radio-Television News Directors Foundation and the National Association of Broadcasters Educational Foundation. She and her husband, John, have four children and six granddaughters.