Executive Director

Stacy Baum

Denver, Colorado
Click to contact Stacy

Stacy Baum has managed all aspects of corporate, non-profit, and political development and communications activities. But at heart, Stacy is a producer. "A month after I graduated from college, Carole Kneeland hired me to be her 5:00 producer at KVUE in Austin and the remarkable lessons I learned there have not been forgotten," explains Stacy. "It is not an exaggeration to say that Carole changed my life, shaped the direction of my career, and taught me powerful lessons that I am privileged to pass along to colleagues and my family."

Stacy has served as vice-president of marketing & development for Educare Colorado, a $15M early childhood non-profit organization, a press secretary for a Member of Congress, marketing director at KUSA-TV in Denver, and marketing research director for Gannett Broadcasting. In addition to her work on The Kneeland Project, Stacy is the Community Initiatives Manager for KDVR & KWGN in Denver, and operates ClearBridge Communications, where she has provided fundraising, marketing research, public relations, and strategic planning for her clients since 2003. She won an Emmy in 2013 for her leadership for the Women & Girls Lead initiative at Rocky Mountain PBS.

A graduate of the University of Colorado @ Boulder, Stacy and her husband Michael lived in both Austin, Texas and Washington, DC before returning to Colorado to raise their two children.


Joan Barrett

Joan Barrett is the president and general manager of Sunflower Broadcasting Inc, a wholly owned subsidiary of Schurz Communications Inc. Sunflower operates five television stations: KWCH, KSCW, KBSL, KBSH and KBSD; and four websites, KWCH.com,  kansascw.comCatchItkansas.comNoticiasKansas.com, and manages KDCU, under a joint sales agreement with Entravision.

Joan was named general manager in October of 2003. Before her promotion, Joan was the news director at KWCH. The Great Bend, Kansas native worked in the television broadcast industry as an anchor, reporter, producer and news manager at stations in: Lubbock, Texas; Topeka, Kansas and Austin, Texas. She was also the vice president of news at KPNX in Phoenix, Arizona. Before coming to KWCH, Joan worked as a consultant and trainer for "The Broadcast Image Group.

Joan served as the Board President of The Kneeland Project for more than five years and was member of the group of Carole's friends and co-workers who established the Project. She was instrumental in helping to develop the organization's one-of-a-kind training, which is based on many of the principles Carole advocated. For the training of new directors, Joan provides training in delegation, decision-making, time management and managing multiple priorities, all based on the lessons she learned from Carole.

She has served on a variety of boards, including:  the Kansas Association of Broadcasters, Goodwill Easter Seals, the Kansas Food Bank, Wichita State University Elliott School of Journalism Advisory Board and the A.Q. Miller School Advisory Board at Kansas State University. Under her direction, the KWCH 12 news team won two national Edward R. Murrow Awards. She was also awarded the prestigious Gannett Broadcasting "Award of Excellence." Joan is a graduate of Kansas State University. She now resides in Wichita with her husband Jeff and their three beagles. Her son Jake attends North Carolina State University and her son Josh is a reporter for WAAY TV and SpaceAlabama.com.

Kevin Benz

Kevin Benz is a media and news strategist, coach and consultant with 30 years experience launching and running broadcast, cable and online newsrooms. Most recently Kevin launched i-Media Strategies, specializing in newsroom training, leadership consulting and talent coaching.

He began his career in broadcast journalism as a news photographer for KTBC, the CBS affiliate in Austin, Texas, after earning a bachelor of science degree in Radio-Television-Film from the University of Texas.

His career took him to WRAL-TV in Raleigh, North Carolina, and then 10 years as a photojournalist for KTRK and KPRC in Houston. In 1996 he returned to Austin and KTBC as managing editor and later as assistant news director. In 1999 he joined News 8 Austin, launching Time Warner's fifth 24-hour newschannel and serving as news director for 11 years.

In 2011 he launched CultureMap Austin as editor in chief of the daily digital magazine covering issues related to Austin culture and quality of life. Kevin is a 2003 Fellow of The Kneeland Project and former board president, a Poynter leadership alum where he also serves as visiting faculty. Kevin is also a past-chairman of RTDNA.

Kevin and his team have received some of broadcast journalism's most prestigious awards including: The National Edward R. Murrow Award
; Two National Sigma Delta Chi Awards for Distinguished Journalism
; A finalist for the 2002 DuPont-Columbia awards
; A three-time winner of the National Walter Cronkite Award for Excellence in Political Journalism. He has been married since 1988 to Olga Campos, a former anchor and a close friend of Carole Kneeland. They have 25-year-old twin daughters.

Paul Dughi

Paul Dughi is the president of Cowles California Media Company, which owns/operates six television stations throughout California, associated with CBS, FOX, Telemundo and CW networks, as well as a network of 52 news websites.

Paul has 25 years in the broadcasting business working as news director, producer, station manager, and now group president. He has won more than 25 regional, statewide, and national awards from the Radio & Television News Director's Association, Associated Press, National Academy of Television Arts & Sciences, and United Press International for reporting, producing, web, and public service.

Previously, Paul worked as general manager of KNDO-TV/Yakima, WA and KNDU-TV/Kennewick, WA as well as VP/Technology for KHQ, Incorporated.

As vice president & executive director of The Producing SchoolSM at the Broadcast Image Group, Paul worked as a strategic consultant and trainer at some of America's top television stations, including those owned by Gannett Broadcasting, Hearst-Argyle, Post-Newsweek, Cox Broadcasting, Raycom Media, Journal Broadcasting, Freedom Broadcasting, and Fox.

Paul also has worked as news director for WBNS-TV/Columbus, OH, KHQ-TV/Spokane, WA, and WAEO-TV/Rhinelander, WI. Before moving into news and station management, he held positions as news anchor, sports anchor, reporter, producer, executive producer and assistant news director at various stations in the Midwest.

Paul has authored two books on marketing, including “Weapons of Mass Distinction," which helps promotion and marketing executives focus their brand and break through the marketing clutter.

Paul has been married to his wife, Michelle, for 30 years. Together, they have three children and a grandson.

Andrew Finlayson

Andrew Finlayson is the senior vice president of digital media strategies for SmithGeiger, the largest consulting and research company working with local TV stations in the country. He has been a news director in Nashville, San Francisco and Chicago. His past work includes daily business reports to the CBS Radio Station News Service and being the lead producer of the nationally syndicated news magazine "On The Money".

Andrew was the director of online news content for the 16 Fox Television Stations before being selected as a 2009-2010 Knight Fellow at Stanford University where he studied how emerging technologies are changing news consumption

His journalism assignments have taken him to more than a half dozen countries around the world and earned a number of awards, including seven local Emmy awards and a number of AP and Edward R. Murrow regional honors. He is the author of "Questions That Work: How to Ask Questions That Will Help You Succeed in Any Business Situation", which has been translated into four languages and adopted by the American Management Association for a series of national workshops.

Jerry Gumbert

Jerry Gumbert is the President and Chief Executive Officer of Audience Research & Development LLC. Over the past five years, he has transformed AR&D into the premiere local media strategy company by assembling a team of America's top news product innovators, business transformation experts, online and mobile strategists and brand specialists.

Under his leadership and entrepreneurial spirit, AR&D has invested heavily in the development of new products and services that provide a level of business sophistication and acumen to an industry that is desperate to remain relevant and valuable to a rapidly changing media consumer. In 2008, Gumbert development a Business Transformation and Re-engineering Division to focus exclusively on station infrastructure, workflow, break-through technologies, and employee profiles and skill sets. In 2010, he successfully launched two major divisions, Local Ad Networks and Content Marketing, to drive revenue growth in non-traditional media space. These new revenue initiatives, and others in the AR&D pipeline (known internally as "the Innovations Laboratory"), are also aimed at increasing AR&D client station revenue by more than 10 percent in 2014. In 2011, Gumbert unveiled his greatest, most ambitious endeavor to date, The Odyssey Project™. Odyssey is a bold attempt to independently ignite a highly effective reinvention process for local media that will create a newly found trust, interest and relevancy with media customers.

One of the industry's most influential thought leaders, Jerry counsels many of America's best-known media brands including FOX, NBC, ABC, Time Warner, Meredith, Media General Inc. and Raycom Media. His beliefs have been embraced by hundreds of media clients throughout North America and he has had a profound impact on how viewers, readers and users interact with news and information media every day.

Jerry calls Fort Worth, Texas home and enjoys being far from the hectic rat-race of "big city" life. In Cowtown ("where the West begins"), he is living happily ever-after with his wife Cathy and their six children.

Jacques Natz

Jacques Natz is Senior Vice President & Senior Consultant for SmithGeiger LLC, and champions the multi-platform strategic development for their research and consulting partnerships. Prior to SmithGeiger Natz was Director of Digital Media Content for Hearst Television Inc. Jacques led news, weather, content and brand development for Hearst’s various digital media businesses, including the company’s more than two-dozen local web and mobile sites, and its digital content partnerships with Yahoo, Youtube, MSN, MSNBC and CNN.

Prior to Hearst, Jacques was an award winning veteran news director at some of the nation’s top television stations, including WTHR-TV in Indianapolis, KOMO-TV in Seattle and WHDH in Boston. His awards include a 2006 Peabody award for investigative journalism, a 1999 Columbia DuPont Award for investigative journalism, and countless national and regional Edward R. Murrow and NATAS regional Emmy awards.

During his decade at WTHR, Jacques oversaw the news department’s climb to a consistently rated #1 news operation, earning six national Edward R. Murrow awards and a National Headliner Grand Award for documentary work. He also developed and evolved the newsgathering partnership between WTHR and The Indianapolis Star, one of the first such arrangements in the country. He is an alumnus of the University of Missouri, School of Journalism and the NAB-Northwestern University Broadcast Executive Training program.

Chip Mahaney

Chip Mahaney is Senior Director of Local Operations for The E.W. Scripps Company's digital division. He leads digital initiatives for the company's television stations. His mission is to grow the stations' online audience and revenues via multiple platforms, including web, mobile, tablet and social media.

A former TV news director and longtime TV news manager, Chip has worked for stations in the FOX O&O, Raycom, Gannett and Belo groups. He has 30 years of experience covering local news, sports and extreme weather, and managing newsroom technology. Over 20 years, he has trained thousands of journalists how to use new technologies and the leadership skills to implement them.

The Spring 2013 Kneeland session is Chip's fifth as a trainer for The Kneeland Project. He was a Kneeland fellow in 2008. Chip serves as a professional adviser to Ohio University's E.W. Scripps School of Journalism. He served five years on the board of directors for RTDNA, and for many years as a judge of RTDNA's Edward R. Murrow Awards.

Chip enjoys running, cycling, tennis and softball, and boring his Cincinnati neighbors and coworkers with long-winded tales from his native Texas, on topics like the Dallas Cowboys, Texas Rangers, smoked barbecue brisket and Blue Bell ice cream. His lovely and patient wife of 23 years, Susan, is the best TV news producer he's ever worked with. She's a three-time "Best Newscast" Emmy winner, with awards from Texas and New York City. They have two children, Andrew and Sarah, three dogs and two guinea pigs.

Josh Rickel

Josh Rickel handles sales and business development for Austin-based social content curation and display company, Mass Relevance. There he works directly with brands, news/media/entertainment companies, sports teams and other businesses on strategies to aggregate, filter and moderate social content for display on broadcast television, mobile devices, LCD screens, online, etc.

Prior to joining Mass Relevance, Josh was Director of Evolving and Mobile Media for the Broadcast Image Group where he advised clients on social media, new technologies, mobile tools and applications, and other services to integrate with and advance their brand strategy and engage their customers.

Before joining The Broadcast Image Group, Josh was a media and communications attorney at the Washington, D.C. law firm, Lerman Senter, PLLC, and served as a law clerk for both the NAB and former FCC Chairman, Michael Powell. Prior to law school, he worked at the William Morris Endeavor Agency in Beverly Hills, California. He earned his JD from the George Washington University Law School and BS from Northwestern University.

Bob Sullivan

Bob Sullivan is vice president-content for Scripps broadcasting; overseeing content, marketing, research and local programming. Bob is responsible for developing strategic direction for the 10 Scripps Television properties over all media platforms.

2010 marks Bob's thirtieth year in broadcast television and consulting. Before Scripps, Bob was founder, President and CEO of Sullivan and Associates Consulting a marketing and brand development firm. Bob worked with businesses nationwide looking to refine and grow their message in a crowded marketplace including Cold Stone Creamery Ice Cream, Taco Time Restaurants, Blimpie Sub Sandwiches, Banner Health, Deloitte, The Pro Football Hall Of Fame and The Competitor Racing Group. He also served as president of The Arizona Super Bowl Host Committee, responsible for the production, planning and execution of Super Bowl XLII played in Glendale, Arizona on February 3rd, 2008. This game was the second most watched Super Bowl in history and the third most watched television show in US history.

His broadcast client list includes various local television stations and national cable channels including ABC, The Discovery Network, The Learning Channel, and FOX Sports. In addition, Bob has managed a broadcast television group division, (Gannett-CBS) three top fifteen market television stations, one national broadcast television consulting company (The Broadcast Image Group) and six local television news operations. From 2001-2006, Bob oversaw the news, production, engineering, programming and creative services departments at KNXV-TV, the Scripps, ABC affiliate, in Phoenix, Arizona, and generated unprecedented ratings growth. Also during his tenure, the station received numerous honors including the 2004, 2005 and 2006 Emmy Awards for Station of The Year and the 2005 Edward R. Murrow Award for Overall News Excellence.

Adam Symson

Adam Symson is the vice president/interactive for the E.W. Scripps television station group and is responsible for the operation, content and revenue of the division's 11 interactive businesses, including community news and information websites in nine local markets across the country. He is also responsible for directing the division's overall growth strategy in the interactive space. Prior to his current appointment, Adam served as the director of content & marketing for the Scripps interactive media division.

Adam joined Scripps corporate in 2002 as the director of investigations and special projects for the television stations group. Shortly thereafter, he was named director of news strategy and operations, with responsibilities for the station's NBC and ABC affiliated stations. Adam first joined the E.W. Scripps Company as the executive producer of investigations and special projects for KNXV TV, the Scripps-owned television station in Phoenix, Arizona. At KNXV, Adam re-launched the ABC15 Investigators and grew it to be a nationally recognized and acclaimed investigative unit, specializing in long-form journalism.

Prior to his work in Phoenix, Adam worked as an investigative producer for CBS stations, WBBM TV in Chicago, and KCBS TV in Los Angeles. He has also worked as an independent producer for CBS News and NBC News, specializing in breaking news and political coverage, and done tours of duty as an assignment editor or producer in newsrooms across Los Angeles, including KNBC TV and KCAL TV. Adam began his broadcast career at KGIL AM 1260 in Los Angeles, California, and he has a bachelor's degree in communications from the University of California, Los Angeles. He lives with his wife Sherri, and daughter Logan, in Cincinnati, Ohio.

Bill Seitzler

Bill Seitzler is Vice President / News Strategy for SmithGeiger LLC. Providing clients with an expertise in station management, promotion, branding, production, digital media, marketing and news strategies, Bill joined SmithGeiger in 2006 after working 20 years at local television stations across the country.

During his time as a Sr. Consultant, Bill has provided key insights to growing newscast ratings through social media engagement in combination with exemplary news coverage on the television platform. Small market stations can “play big” in the social media space and Bill has helped many of his partner stations achieve the highest social media engagement metrics in the country.

Before serving as news director for television stations KXAN – NBC Austin, KJRH – NBC Tulsa, WHEC – NBC Rochester, KAMC – ABC Lubbock, Bill was a television and radio sportscaster for 10 years. As news director, Bill led newsrooms that won multiple Emmy, Regional Murrow and Associated Press Awards for various newscast excellences.

As a news director, Bill used his passion for weather to develop innovative “Weather Lab” sets and presentations now used in many local television newsrooms. With a background in Storm Chasing and Marathon Severe Weather Coverage, Bill continues to channel his passion to develop innovative weather coverage ideas for SmithGeiger clients. Bill lives in Austin, Texas with his wife and their two children. In addition to being active in the Austin community, Bill serves on Texas Tech University’s College of Media & Communication’s Advisory Committee.